Common Cryptocurrency Scams Targeting New Investors
Cryptocurrency has transformed the financial landscape, offering opportunities for both seasoned traders and newcomers alike. Its decentralized nature, combined with high potential returns, has drawn millions of new investors over the past decade.
As a Nasdaq article notes, around 41% of surveyed Americans view crypto as a good investment. Moreover, some 65% of those who already own cryptocurrency say that they plan to increase their allocations. But despite that, around 63% of Americans are not confident in investing in these digital tokens because of safety and reliability issues.
The rapid growth of digital currencies has also opened the door for fraudsters looking to exploit the inexperienced. For those just entering the crypto world, understanding common scams is critical to avoiding significant financial loss.
Fake Exchanges and Phishing Schemes
A prevalent form of fraud involves fake cryptocurrency exchanges. Scammers set up websites that closely mimic legitimate platforms, tricking new investors into creating accounts and depositing funds. Once the money is transferred, access is often restricted, and the “exchange” disappears.
Phishing schemes operate similarly, but they focus on stealing personal login credentials through deceptive emails or messages. These attacks are particularly dangerous because they can give fraudsters direct access to the victim’s real accounts on authentic platforms.
Decrypt.co mentions a study by the cybersecurity firm CTM360, which identified a TikTok Shop crypto phishing scam. The uncovered “ClickTok” campaign involved over 10,000 fake domains impersonating TikTok Shop to steal user credentials and spread malware via phishing pages and trojanized apps.
Scammers used fake Meta ads and AI-generated TikTok videos resembling influencers to lure victims to fraudulent stores. They offered deeply discounted products payable in cryptocurrency to leverage the irreversible nature of these digital tokens. The operation primarily targets participants in the TikTok Shop Affiliate Program worldwide, using advance fee scams and social engineering.
Pig Butchering Scam
The pig butchering scam has emerged as one of the more sophisticated and damaging frauds in the cryptocurrency world. In this scheme, scammers dedicate significant time to building trust with potential victims, often interacting over weeks or months.
In a recent example, a divorced and retired insurance adjuster was exploited via social media. The fraudster called herself Anna and sent explicit photos. NBC News reports that the victim was asked to invest $500,000 in cryptocurrency so Anna’s aunt can release her $3 million, and they can get married.
Once trust is established, victims are persuaded to invest increasingly large sums of cryptocurrency. According to TorHoerman Law, some victims are looking at legal options to retrieve stolen funds through a lawsuit. Lawyers can help look at the transaction details and validate evidence to determine if there’s a feasible legal route.
Ponzi and Pyramid Schemes
Ponzi and pyramid schemes continue to thrive in the crypto space. These scams promise returns funded by new investors rather than actual market performance. Early participants might see legitimate-looking profits, which encourages further investment and recruitment of others.
Over time, the system collapses when there aren’t enough new investors to sustain payouts, leaving the majority with significant losses. New investors must be wary of opportunities that seem too good to be true or that heavily emphasize recruiting friends and family.
A recent Nature Journal study highlights the growing danger of Ponzi schemes, particularly in regions like Nigeria. In such locations, financial vulnerability increases the likelihood of victimization, and existing detection methods still struggle with limited datasets and inconsistent accuracy.
The researchers introduce a new machine learning approach for identifying Ponzi activity on Ethereum. The model uses random forest, neural networks, and K-nearest neighbor models, trained on more than 20,000 Kaggle-sourced transaction records. After testing the algorithms, random forest delivered the strongest results with an accuracy of 0.94.
Fake ICOs and Token Sales
Initial Coin Offerings (ICOs) and token sales are another common target for fraudsters. Scammers create new cryptocurrencies or tokens, present them with professional-looking websites, and offer early access to investors.
While some ICOs are legitimate, others exist solely to collect funds from unsuspecting participants. Often, these scams vanish after the initial sale, leaving investors with worthless tokens. New investors should research the development team, verify project roadmaps, and ensure the ICO has credible backing before contributing any funds.
Many fraudulent ICOs also rely on exaggerated claims about future utility, partnerships, or technological breakthroughs that have no verifiable foundation. Scammers frequently inflate their token’s potential through fabricated whitepapers, staged social media activity, and misleading endorsements designed to build quick momentum.
Rug Pull Scams
Rug pull scams have become a frequent threat in the crypto space, especially within decentralized finance projects and newly launched tokens. These scams typically begin with developers promoting a token or platform that appears promising, often highlighting its rapid growth, unique features, and strong community support.
Investors join early with the expectation that the project will mature. Once enough funds are gathered, the developers quietly withdraw liquidity or abandon the project altogether, leaving investors with assets that have no value.
The Department of Financial Protection and Innovation has listed many rug pull scams through its Crypto Scam Tracker initiative. For instance, three California consumers reported problems with a platform called Erspce Digital Technology. It operated through erspce.org and promoted AI-driven crypto trading with daily profits.
One consumer joined through a referral system that functioned like a pyramid structure and deposited multiple amounts in exchange for matching bonuses and ESP tokens. Withdrawal attempts repeatedly failed, with the platform citing system errors, app downtime, and later demanding an additional deposit to process requests.
The consumer’s account displayed a balance of roughly 40,000 USDT. However, blockchain records on TRONSCAN showed only $0.01 remaining, indicating the funds had been moved to an unknown wallet and were unrecoverable.
Frequently Asked Questions
What signs indicate that a crypto wallet or app may be unsafe to use?
A suspicious wallet or app might request access to unnecessary permissions, display sudden pop-ups encouraging deposits, or lack any meaningful support documentation. Users should examine how long the software has been available, whether independent security audits exist, and whether the wallet maintains an active user community.
How can investors verify whether a crypto project’s development team is genuine?
A legitimate team usually maintains consistent communication channels, such as active social profiles, public interviews, and developer updates on reputable forums. Investors can check whether team members have verifiable backgrounds through professional networking platforms or past contributions to known projects. Projects that hide their developers, refuse to answer questions, or avoid direct engagement often deserve heightened scrutiny before any investment is made.
Are stablecoins safer to use than other cryptocurrencies when trying to avoid scams?
Stablecoins can reduce exposure to price volatility, but they don’t provide immunity from scams. Fraudsters frequently use them as preferred payment options because transfers are fast and irreversible. Investors still need to examine any platform that requests stablecoin deposits and confirm that the service itself has a proven track record.
The allure of cryptocurrency comes with inherent risks, especially for newcomers eager to make quick gains. Fraudsters have become increasingly sophisticated, crafting scams that exploit both trust and greed. Understanding the most common schemes is essential for anyone entering the crypto market.
By staying vigilant, conducting careful research, and prioritizing security, new investors can navigate the world of digital currency with greater confidence. They can significantly reduce the risk of falling prey to fraud.

