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How To use Drones In Real Estate Advertising?| 2024 Updated

By: Richard J. Gross
Updated On: November 28, 2022

In recent years, the use of drones for commercial purposes has increased significantly. Drones can be used for various purposes, such as delivering goods, conducting surveys, and photographing or filming landscapes.

Now, there is a new application for drones that is quickly gaining popularity among businesses – real estate advertising. Drones can be used to capture stunning aerial footage of properties for sale, which can help to generate more interest in the property and lead to more sales.

They can also capture footage of neighborhoods or areas surrounding property, giving potential buyers a better sense of the site.

What Are the Advantages of Drones in Real Estate Advertising?

Drones In Real Estate Advertising

Drone technology is one of the best things that have ever come to real estate marketing. The use of drones in advertising is a new and innovative way to showcase properties.

It allows for a whole new perspective that potential buyers are not used to seeing. This can be a great advantage for sellers, as it helps their property stand out from the competition.

The aerial shots that drones can capture are truly breathtaking, and they give buyers a much better idea of the property and its surroundings. Here are some of the key benefits:

Photography of the highest caliber

Images are extremely important in the real estate industry. You must display the client’s photographs of the property taken from various perspectives.

Drones can take high-quality photos and videos of properties. This can be a great advantage for sellers, as it helps their property stand out from the competition.

It provides a more accurate feeling of scale

When people are looking at real estate listings, it can be challenging to get a sense of the size of the property. Aerial footage of a property can help to give buyers a better idea of how big or small the property is.

This can be a great selling point for sellers, as it helps to give potential buyers a better idea of what they are looking at. Drones can capture footage of a property from angles that would not be possible with traditional photography.

This can help to highlight the best features of a property and make it more appealing to potential buyers.

Shows of the entire property and its environs

Drones can be used to capture footage of the entire property and the surrounding area. This can be a great advantage for sellers, as it allows potential buyers to get a better idea of the property and its surroundings.

It can also help to show off any nearby amenities or attractions that might be of interest to potential buyers. This can be useful for buyers looking for a property in a specific neighborhood or area.

It displays the roof’s Appearance

Some people might be interested in a property for the inside and what the outside and roof look like. Drones can be used to capture aerial footage of the top, giving buyers a better idea of what the property looks like from all angles.

This can be a great selling point for sellers, as it helps to give potential buyers a complete picture of the property.

It lets you make virtual Tours

Drones can be used to make 3D virtual tours of properties. This is an immersive experience that potential buyers will love. It will give them a feel for the property and its surroundings without having to physically visit the location.

It saves you time and Money

Hiring a professional photographer to take photos or videos of your property can be costly. Drones are a much cheaper option and can save you a lot of money.


Drones are also useful for inspections, in addition to pictures and tours. Thermal sensors can be attached to help detect excessive heat outputs from structures.

The other sensors can aid in the detection of damaged structures or flooded areas of a structure. Because drones are faster, you can perform multiple regular checks in a short period and perform maintenance more frequently.

A well-kept structure will eventually attract more buyers and higher rates.

What Should You Do Before Hiring a Drone Pilot?

Drones In Real Estate Advertising

When it comes to drone usage, real estate is one of the most popular applications. Drones offer a unique perspective that can help show off a property in its best light.

But before you hire a drone pilot to take aerial photos or videos of your listings, there are a few things you should keep in mind.

First, make sure the drone pilot is licensed and insured. Second, check to see if the drone pilot has a good understanding of local airspace regulations. And finally, ask to see examples of their previous work to get an idea of their style and skills.

What Are the Disadvantages of Using Drones In Real Estate Advertising?

Drones In Real Estate Advertising

Although there are many advantages to using drones in real estate marketing, there are also some disadvantages that should be considered. One of the main disadvantages is the cost. Drones can be quite expensive, and not all businesses can afford to purchase one.

Another disadvantage is that drones can be challenging to operate. If you are not familiar with how to operate a drone, you may need to hire someone who is.

Additionally, there are some legal restrictions on where and how drones can be used. Before using a drone for real estate marketing, make sure to research the laws in your area.

READ: Is Using Drones For Real Estate In 2024 Profitable?

The Difficulties of Employing Drones In Real Estate Advertising

Drones In Real Estate Advertising

While drones offer many potential benefits for real estate advertising, there are also some challenges that businesses need to be aware of. Here are some of the key challenges:

It can be difficult to sell a property that is surrounded by trees or other residences

If trees or other houses surround a property, getting a clear shot of the property can be challenging from the air. This can make it difficult for buyers to see what the property looks like.

It’s difficult to shoot indoors

Shooting footage of a property indoors can be harrowing, as there is not much space to work with, and the lighting can be tricky.

Drones are not appropriate for photography in fixed positions

Drones are unsuitable for fixed-position photography when a camera is stationary and does not move. This means that businesses need to be prepared to fly drones around the property to get the best shots.

READ: Community Based Organizations (CBOs): All You Need To Know

What Drones Are Required for Real Estate Advertising?

Drones In Real Estate Advertising

The following are some characteristics that make drones ideal for real estate.


The drone is mostly used to capture images and videos. As a result, you should expect to pay extra for a high-resolution camera. It should also have the ability to install a more advanced camera if necessary.

Battery Life

The battery powers the drone’s flight and camera functioning. As a result, the batteries should last long enough to acquire all of the images needed before needing to be recharged. If you need to capture a lot of pictures, you can buy many batteries.

Modes of flight

When you need to take real estate photos from various angles, pre-programmed flying modes can help. It would also be beneficial if the drone could autonomously return home if there were any problems.

Payload capacity

A payload is the amount of weight that a drone can carry in terms of accessories. For successful imaging and video capture, you may need to install peripherals such as gimbals in addition to a camera. These accessories should be compatible with the drone.

READ: What Is TRUST Test For Recreational Drone Pilots?

What are the Best Drones for Real Estate Advertising?

Drones In Real Estate Advertising

Even if real estate advertising isn’t particularly technically demanding, you should nonetheless employ a professional-grade drone to ensure that your clients aren’t left disappointed.

DJI Inspire 2

When it comes to drones for real estate advertising, the DJI Inspire 2 is a great option. It is a professional-grade drone that offers excellent image quality and a wide range of features that can be useful for businesses. It also has a very sturdy build, making it perfect for flying in difficult weather conditions.

DJI Mavic 2 Pro

Another excellent option for businesses is the DJI Mavic 2 Pro. This drone is smaller and more compact than the DJI Inspire 2, making it easier to transport and use. It also offers excellent image quality and a wide range of features.

Yuneec Typhoon H Plus

If you are looking for a cheaper option, the Yuneec Typhoon H Plus is good. It is not as high-end as the DJI Inspire 2 or the DJI Mavic 2 Pro, but it still offers good image quality and features.

It is also straightforward to use, making it a good choice for businesses new to using drones for real estate advertising.

How much Money can a Drone Pilot make if he or she offers Real Estate Advertising Services?

Drones In Real Estate Advertising

Because of all the elements that go into calculating how much you should charge your clients, this is usually a difficult issue to answer. When determining your fee, take into account your degree of competence and experience, just as you would for any other work.

If you intend to work as an independent contractor, you should set a fee that will allow you to make a profit at the very least. To calculate this rate, add a 10% to 20% profit margin to all of your business’s expenses, both one-time and recurrent.

You’ll need to estimate how many hours or assignments you can do in a year — this is a risk that comes with being an independent contractor.

If you’re starting, a price range of $30 to $50 per hour is reasonable. As your portfolio and ability grow, you’ll be able to command larger rates, up to $150 per hour.

On the other hand, you can request a one-time payment for completing a project. A package of aerial images and films that costs between $300 and $800 is considered standard in the real estate sector.

READ: Best Tips on How to Pitch Your Drone Services


When it comes to marketing a real estate property, it is important to capture the attention of potential buyers. Drones can help you do this by providing a unique perspective that will make your property stand out from the rest.

In addition, drones can be used to create aerial films and photos that show off the best features of the property. If you are looking for a drone to use for real estate advertising, it is important to choose one that is easy to use and offers good image quality.

The DJI Inspire 2 and the DJI Mavic 2 Pro are both great choices for businesses. If you are on a budget, the Yuneec Typhoon H Plus is a good option.

Thanks for Reading!

Richard J. Gross

Hi, my name is Richard J. Gross and I’m a full-time Airbus pilot and commercial drone business owner. I got into drones in 2015 when I started doing aerial photography for real estate companies. I had no idea what I was getting into at the time, but it turns out that police were called on me shortly after I started flying. They didn’t like me flying my drone near people, so they asked me to come train their officers on the rules and regulations for drones. After that, I decided to start my own drone business and teach others about the safe and responsible use of drones.

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